Books
Recommended texts
Revenue Management for the Hospitality Industry
eBook
This book combines theory and practice, with coverage of economic and marketing concepts and pricing theory as well as managerial accounting, information technology, front office management, and managerial leadership and ethics.
Strategy for Tourism
eBook
This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan.
Strategic Management for Tourism, Hospitality and Events
eBook
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout
