Marketing databases
Marketing databases: case studies, industry guides, research articles.
- ProQuest This link opens in a new window
Select the ABI/Inform database (under Searching in the top left hand corner). Then on the search page under Document Type select Case Study - MarketLine Advantage This link opens in a new window
MarketLine is a collection of company, industry and country information, covering 200+ countries and every major industry sector.
- Emerald Case Studies This link opens in a new windowEmerging Markets: A collection of peer-reviewed teaching cases from writers working in, or closely, with developing economies. Cases focus on business decision-making and management development in key emerging markets.
The Case Journal: The official journal of The CASE Association and the leading online, double-blind, peer-reviewed journal featuring factual teaching cases and case exercises.
- WARC Strategy This link opens in a new windowContent includes case studies, toolkits, guides, benchmarking tools and analysis related to marketing, advertising and brand strategy.
Bond only subscribes to the Strategy content, other WARC content is not available.
To search for cases within Marketline, simply select Case Study from the drop down menu next to the search bar:
Available through Ebsco Business Source Complete.
To search for case studies:
1. Enter your search terms:
Marketing in Select a Field (optional)
2. Limit your results to Document type: Case Study (under Search Options)
WARC guides: new thinking and best practice on various industry topics.
- WARC Strategy This link opens in a new windowContent includes case studies, toolkits, guides, benchmarking tools and analysis related to marketing, advertising and brand strategy.
Bond only subscribes to the Strategy content, other WARC content is not available.
Business - Finance - Industry - Company