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Journal articles

Key marketing journals

Consumer Behavior and Psychology Advertising and Promotion Ethics and Social Responsibility Marketing Theory and Practice
 Psychology and Marketing  Journal of Advertising  Journal of Business Ethics  Journal of Marketing Theory and Practice
 Journal of Consumer Psychology  Journal of Current Issues and Research in Advertising    Journal of Marketing Research
 Journal of Consumer Research  Australasian Marketing Journal    Journal of the Academy of Marketing Science
 Journal of Consumer Marketing      Journal of Marketing

Harvard Business Review - non peer-reviewed publication.  However articles are written by both academics and industry leaders.

Another research strategy is to search in the Master Journal List compiled by the Australian Business Deans Council.


Academic Databases