Library Research Guides: Marketing: Journal articles

Key marketing journals

Consumer Behavior and Psychology	Advertising and Promotion	Ethics and Social Responsibility	Marketing Theory and Practice
Psychology and Marketing	Journal of Advertising	Journal of Business Ethics	Journal of Marketing Theory and Practice
Journal of Consumer Psychology	Journal of Current Issues and Research in Advertising		Journal of Marketing Research
Journal of Consumer Research	Australasian Marketing Journal		Journal of the Academy of Marketing Science
Journal of Consumer Marketing			Journal of Marketing

Harvard Business Review - non peer-reviewed publication. However articles are written by both academics and industry leaders.

Another research strategy is to search in the Master Journal List compiled by the Australian Business Deans Council.

ProQuest This link opens in a new window
Includes ABI/IFORM, business and financial information and Snapshots market data.
Emerald Journals This link opens in a new window
Topics covered include marketing, management, finance and human resources.

ScienceDirect This link opens in a new window
Multidisciplinary database that includes business, marketing, communications and information technology journals.
Elsevier no longer offer transactional logins for access to pre 1995 content as of 1 January 2019.

Taylor and Francis Online This link opens in a new window
Fulltext access to research journals covering the Social sciences and humanities collection, Science and Technology collection, Medical and Fresh collections, Expert Opinion journals and Expert Review journals. Access is available from 1997.
Titles and issues available are indicated by a green icon.

Marketing