Library Research Guides: Marketing: Market research

Australian demographic data

Use the ABS to find demographic data, such as:

Go to the International Statistical Agencies to find available statistics for other countries.

IBISWorld This link opens in a new window
Each report consists of key statistics and analysis on market characteristics, operating conditions, current and historical performance, a five-year forecast, major industry participants.
MarketLine Advantage This link opens in a new window
Covers 200+ countries and every major industry sector.

ProQuest Snapshot Series
International market research overviews focusing on 40+ industries in more than 40 countries worldwide, including regional summaries. It provides market size, forecasts and segments.
OECD - Industry & Entrepreneurship

MarketLine Advantage This link opens in a new window
Covers 200+ countries and every major industry sector.
DatAnalysis Premium This link opens in a new window
Comprehensive database of detailed financial information on all ASX listed and delisted companies.

Hoover's Company Profiles
Available via ProQuest in the Business Market Research Collection.
ProQuest ABI/INFORM Collection
International country and industry focused reports.

Access major business newspapers within the ProQuest Newsstand and PressReader databases:

ProQuest Australia & New Zealand Newsstream This link opens in a new window
ProQuest Australia and New Zealand (ANZ) Newsstand offers access to leading Australian and New Zealand newspapers.
PressReader This link opens in a new window
Includes over 1400 newspapers from 93 countries. All newspapers are readable in their original formation.
For the majority of titles 90 days of back issues are available (depending on restrictions that are set by specific publishers).

Marketing