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Bill and Ellen Seiter demystify the fundamental principles of intellectual property. Clear and thorough, this practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.
"covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection and payment, online marketing and advertising" -- book jacket
Packed with real-life case studies and user-friendly flowcharts and tables that simplify legal terms, processes and procedures, this book demistifies the law for creatives.
