A guide to assist Bond University staff maximise the creation and use of print, online and audiovisual materials while meeting copyright obligations. Scroll down the page menu on the right-hand side of the guide.
Bill and Ellen Seiter demystify the fundamental principles of intellectual property. Clear and thorough, this practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.
"covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection and payment, online marketing and advertising" -- book jacket